£2.1M Additional Revenue Through Multi-Channel Advertising
How we unified Sephra Europe's fragmented advertising into a cohesive multi-channel strategy that generated millions in additional revenue and slashed customer acquisition costs by 55%.
Strong Brand, Fragmented Strategy
Sephra Europe is a well-established name in commercial chocolate fountain and food equipment markets. Their B2B sales were healthy, but their direct-to-consumer online channel was underperforming. The company was running Google Ads, Amazon campaigns, and occasional social media advertising — but each channel operated in isolation, managed by different teams with no shared strategy or unified reporting.
The result was duplicated spend, conflicting messages, and no clear picture of which channels were actually driving revenue. Customer acquisition costs were climbing while D2C sales remained flat. Sephra needed a partner who could see across all channels, eliminate the waste, and build a unified strategy that made every pound work harder.
Unified Multi-Channel Command Centre
Cross-Channel Strategy Unification
We brought all advertising under a single strategy with unified reporting, shared audience insights, and coordinated messaging. Each channel was assigned a clear role in the customer journey: awareness, consideration, or conversion — eliminating overlap and ensuring budget was allocated to the highest-performing touchpoints.
Google Shopping + Search for D2C
We rebuilt Google campaigns with a D2C focus: optimised Shopping feeds showcasing consumer-friendly pricing, Search campaigns targeting gift buyers and home entertainers, and Performance Max campaigns that expanded reach across Google's entire network while maintaining strict ROAS targets.
Amazon Brand Store + Sponsored Products
We designed a premium Amazon Brand Store that reflected Sephra's quality positioning, paired with Sponsored Products campaigns targeting both category and competitor keywords. The Brand Store became a conversion hub, with Sponsored Brands driving traffic to curated product collections rather than individual listings.
Meta Campaigns + Landing Page CRO
We launched Meta campaigns targeting interest-based audiences for brand awareness and used dynamic retargeting to bring warm prospects back to optimised landing pages. Simultaneously, we ran conversion rate optimisation tests on key product pages, improving add-to-cart rates by 35% through better imagery, social proof, and streamlined checkout flows.
Record-Breaking Growth Across Every Channel
The unified multi-channel strategy generated over £2.1 million in additional revenue within the first year. This represented revenue that simply wasn't being captured before — new customer segments, recovered cart abandoners, and marketplace buyers who would have gone to competitors.
Return on ad spend across all channels reached 320%, meaning every £1 invested in advertising returned £3.20 in revenue. This was achieved while significantly increasing total ad spend — proof that the strategy scaled profitably.
Direct-to-consumer sales grew by 40%, shifting revenue from lower-margin marketplace channels to Sephra's own website where they controlled the customer relationship, captured email addresses, and built a foundation for repeat business.
Customer acquisition cost dropped by 55% through the elimination of channel overlap, better audience targeting, and the compounding effect of brand awareness campaigns feeding into conversion-focused channels. More customers, acquired for less.
The team's expertise in both paid search and Amazon marketplace management has been instrumental in scaling our business across multiple channels. They've become an extension of our team.
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