Our AI Policy

Our Commitment

Artificial intelligence is transforming digital advertising. At Visible Ads, we embrace these tools where they genuinely improve outcomes for our clients, while maintaining the human expertise and judgement that no algorithm can replace.

This policy outlines how we use AI, the safeguards we have in place, and our commitment to transparency and responsible adoption. We believe our clients have the right to know when and how AI is involved in the management of their advertising.

How We Use AI

We use AI-powered tools in the following areas of our work:

• Campaign Optimisation: Automated bidding strategies and performance forecasting powered by platform-native AI (Google Smart Bidding, Microsoft auto-bidding) to maximise return on ad spend.
• Bid Management: Real-time bid adjustments based on conversion probability, time of day, device, location, and audience signals.
• Audience Insights: AI-driven audience analysis to identify high-value customer segments and lookalike audiences for targeting.
• Reporting Automation: Automated data aggregation and visualisation to surface actionable insights faster, freeing our team to focus on strategy.
• Ad Copy Assistance: AI tools may be used to generate ad copy drafts and variations, which are always reviewed, refined, and approved by our team before going live.

Human Oversight

AI is a tool, not a replacement for expertise. Every AI-assisted decision at Visible Ads is reviewed and approved by a member of our senior team. We do not allow fully autonomous campaign changes without human review.

Our team sets the strategic direction, defines the guardrails, and monitors outcomes. When AI recommendations conflict with our professional judgement or your business objectives, human expertise takes precedence.

Data Handling

Your data is your data. We take its protection seriously.

• Client campaign data is never shared with third-party AI training datasets.
• We only use AI tools that comply with GDPR and UK data protection regulations.
• When we use platform-native AI features (such as Google Smart Bidding), data handling is governed by your existing agreements with those platforms.
• Any third-party AI tools we use are vetted for data security and privacy compliance before adoption.

Transparency

We believe in full transparency about our use of AI. If you ask us whether AI was involved in any aspect of your campaign management, we will give you a straight answer. Our monthly reports note when AI-driven strategies (such as Smart Bidding or automated audience expansion) are in use.

If you prefer that we limit or exclude AI tools from your campaign management, we are happy to discuss alternative approaches.

Policy Updates

The AI landscape is evolving rapidly. We review this policy quarterly to ensure it reflects our current practices and the latest developments in AI technology and regulation. Significant changes will be communicated to active clients directly.

Last updated: May 2026